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BEST OF ECT NEWS

ROI in the World of Live Chat: Return on Invitations

This story was originally published on Dec. 7, 2010, and is brought to you today as part of our Best of ECT News series. ...

EXPERT ADVICE

The New ROI in Live Chat: Return on Invitations

Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization -- "the more impressions, the better." However, placing a live chat button on your website will not generate more traffic to your website, nor does it guarantee that your most qualified visitors will chat. ...

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